Absolut Newsletter
News about the things you want to do
Want updates from Absolut – events, art collaborations, drinks and much more?! Fill in your details and click on subscribe!
New beauty brand Glossier has taken Social Media with a storm. Very effective PR-gifting strategies made all the Scandinavian Fashion it-girls’ accounts into a joint Glossier fan base.
We don’t blame them! Its brand identity has everything you’d want from a beauty brand: It’s glossy, millennial pink, edgy and cool, focusing as much on skincare as they do on the make-up. And of course, the products are good but that’s just secondary.
Shine on, friends! Don’t forget to stay hydrated!